Foldable iPhone Draws Muted Reaction From Longtime Samsung Users, WSJ Reports

Isla Clarke

The Wall Street Journal reported on Friday, September 18, 2026, that people who have long used Samsung foldable phones were not impressed by Apple's foldable iPhone. According to WSJ, the reaction fro

Coverage of the device appeared across several outlets the same day. ITmedia Mobile published a first-look piece by writer Junya Ishino, who described five years of foldable experience and said the po

ZDNET Japan drew a broader comparison, noting that the three Apple announcements shared a common thread: features already available on Android. Diamond Online also carried the WSJ report on Samsung us

![foldable iphone](https://images.pexels.com/photos/34624326/pexels-photo-34624326.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200)

Taken together, the early coverage suggests Apple's entry into foldables is being measured against hardware and software that rival devices have offered for years, with reviewers focusing on execution

What to watch next: whether hands-on impressions of the iPhone Duo shift as more reviewers spend time with the device, and how Samsung responds.

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WSJ says Samsung loyalists were unimpressed by Apple's foldable iPhone, while other outlets noted its software and Andro

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