IVE member Jang Wonyoung has been selected as the new face of UGG, the footwear brand distributed in Korea by Shinsegae International. The company announced the appointment alongside the release of a
The news was first reported on September 17, 2026, by v.daum.net, which framed the selection around UGG's association with winter footwear. The brand is widely recognized for its signature boots worn
The UGG appointment adds to Jang's growing list of brand partnerships. According to Chosunbiz, she was also recently named a global brand ambassador for a Chinese company, a role that reflects her rea
Jang is a member of the K-pop group IVE, one of the prominent acts in the current generation of Korean pop music. Her individual brand value has made her a frequent choice for fashion and lifestyle ca
Details on the scope of the campaign, including which specific products or markets it will cover, were not included in the initial reports. Additional campaign imagery and any further ambassador annou
Shinsegae International taps IVE member Jang Wonyoung as UGG's new ambassador, with a fall-winter campaign unveiled, acc